At the Made on YouTube event in New York YouTube introduced several new tools and features designed to empower creators, enhance user engagement, and expand monetization opportunities.
AI-Driven Tools and Features Unveiled By YouTube
1. Hype Feature for Boosting Creators
To further support small-to-medium-sized creators, YouTube is launching the Hype feature. This tool allows viewers to show extra support by “hyping” a video after liking it. Videos with the most hype will appear on a weekly leaderboard, giving creators more visibility and a better chance to connect with new audiences.
2. Optimized YouTube Experience on TV
To improve the experience of watching YouTube on smart TVs, YouTube is adding features that allow creators to organize their content into seasons and episodes. This makes it easier for viewers to follow their favorite shows. Additionally, creators will soon have the option to set their channel pages to autoplay videos, instantly engaging viewers as they browse.
3. Enhanced Inspiration Tab in YouTube Studio
The Inspiration tab in YouTube Studio is getting a major update. This feature will now provide curated ideas tailored to individual creators, helping them develop fully fleshed-out video projects. It will also assist with optimizing titles, thumbnails, and outlines to align with the creator’s personal style, simplifying the content creation process.
4. Auto Dubbing Expansion
YouTube’s Auto Dubbing feature, which enables creators to add automated language dubbing to their videos, is being expanded to hundreds of thousands more creators. This feature makes content accessible to a global audience by automatically adding dubbed audio tracks in multiple languages, ensuring that creators can reach viewers worldwide.
5. Communities Feature on Channel Pages
YouTube is introducing Communities, a dedicated space on creators’ channel pages where they can engage with their audiences in more meaningful ways. Through this feature, both creators and viewers can post images, share ideas, and interact over shared interests, strengthening the community around a creator’s content.
6. Veo Integration with Dream Screen
YouTube is enhancing Dream Screen, its AI-powered background generation tool for YouTube Shorts, by integrating Veo, a new video generation model developed by Google DeepMind. With Veo, creators can generate more lifelike backgrounds and standalone video clips for their short-form content, elevating the overall visual quality.
7. Jewels-Powered Gifts for Live Streams
YouTube is introducing Gifts, a new monetization tool for vertical live streams, powered by Jewels. This feature allows viewers to actively participate in live content by sending virtual gifts, which not only expresses excitement but also provides creators with a new revenue stream from their live videos.
8. AI-Enhanced Community Hub in YouTube Studio
The Community Hub in YouTube Studio has been upgraded with AI-driven tools to help creators manage and engage with their audiences more efficiently. One notable addition is AI-powered comment reply suggestions, making it easier for creators to respond quickly and effectively, even as their fan base expands.
9. YouTube Shopping Affiliate Program Expansion
YouTube’s Shopping feature, which enables creators to sell products directly through their videos, is expanding its affiliate program. Initially available in the U.S. and South Korea, the program is now rolling out to Indonesia, with Thailand and Vietnam to follow soon, allowing more creators to monetize their content globally.
Conclusion
With these new features, YouTube is doubling down on its mission to support creators in expressing their creativity, building stronger connections with their audiences, and growing sustainable businesses.
